Plan de empresa para la creación de Daoji Import-Export para la distribución de alimentación infantil en el mercado chino

[ES] El presente TFG tiene como objetivo la elaboración de un plan de empresa para la creación de una empresa dedicada a la importación y exportación de alimentación infantil entre China y España denominada “Daoji Import-Export S.L”. La idea de negocio surgió por el aumento de necesidades de los consumidores chinos en la alimentación infantil debido a la inseguridad alimentaria y la política del “Segundo hijo”. Durante el trabajo, se ha realizado primero un estudio del sector de alimentación infantil china identificando las oportunidades del mismo. Posteriormente, se describe detalladamente el macroentorno y el microentorno de la empresa utilizando las herramientas como el método PEST, las 5 fuerzas de Porter, el análisis DAFO y el CAME. Además, se diseña un plan de marketing que determina las 4P de la empresa. Finalmente, se desarrolla un plan económico-financiero. Para ello, se estiman los posibles ingresos y gastos que podría tener con un horizonte de tiempo de 3 años. Se plantea seguidamente la consideración de tres posibles escenarios futuros: optimista, moderado y pesimista.[EN] This final degree work consists in developing a business plan for the creation of a company dedicated to the import and export of infant food between China and Spain called "Daoji Import-Export SL". The business idea appeared when the needs of Chinese consumers in infant food increased due to the food insecurity and the policy of "second son". During the work, a study of Chinese baby food industry will be applied to identify the opportunities of sector. Subsequently, the macroenvironment an microenvironment of the compny will be described using tools like PEST method, the 5 forces of Porter, SWOT analysis and CAME. Also a marketing plan that determines the company 4P be designed. Finally, we will conduct a financial and economic plan. In this case, any revenue and expenses may take place in three years is estimated.Then we will consider three possible future scenarios: optimistic, moderate and pessimistic.Liu, M. (2015). PLAN DE EMPRESA PARA LA CREACIÓN DE DAOJI IMPORT-EXPORT PARA LA DISTRIBUCIÓN DE ALIMENTACIÓN INFANTIL EN EL MERCADO CHINO. http://hdl.handle.net/10251/55482.TFG

Two Novel Tyrosinase Inhibitory Sesquiterpenes Induced by CuCl2 from a Marine-Derived Fungus Pestalotiopsis sp. Z233

Two new sesquiterpenes, 1β,5α,6α,14-tetraacetoxy-9α-benzoyloxy-7β H-eudesman-2β,11-diol (1) and 4α,5α-diacetoxy-9α-benzoyloxy-7βH-eudesman-1β,2β,11, 14-tetraol (2), were produced as stress metabolites in the cultured mycelia of Pestalotiopsis sp. Z233 isolated from the algae Sargassum horneri in response to abiotic stress elicitation by CuCl2. Their structures were established by spectroscopic means. New compounds 1 and 2 showed tyrosinase inhibitory activities with IC50 value of 14.8 µM and 22.3 µ

Educational Attainment and Environmental Concern in China:An Instrumental Variable Approach

Formal education is theorised to be an essential vehicle to promote and trigger pro-environmental attitudes and behavioural changes among citizens via the increase of public awareness and concern. However, robust estimations of its causal effect on individuals’ concern for the environment are scarce. This study aimed to estimate the effect of educational attainment on environmental concern in China, addressing the problem of endogeneity. China is the largest emitter of CO2 and faces severe environmental problems due to its rapid process of industrialisation and urbanisation. The findings show that educational attainment has a robust positive causal effect on environmental concern in China. After addressing potential endogeneity issues using an instrumental variable approach, the effect is stronger than a conventional ordinal least squares estimation. Thus, education is a crucial path of action to promote environmental concern and subsequent pro-environmental behaviour in China

Genetic diversity of Ustilago scitaminea Syd. in Southern China revealed by combined ISSR and RAPD analysis

The polymorphism and similarity relationships among 35 mating-type isolates of Ustilago scitaminea collected from Southern China were determined with random amplified polymorphic DNA (RAPD) and inter-simple  sequence repeat (ISSR) analyses. These fungal isolates were collected from 16 sugarcane cultivars including F134 that is resistant to the physiological race 1 but susceptible to the race 2 of U. scitaminea, and N: Co376  that is immune to both races 1 and 2. Unweighted pair group method with arithmetic mean (UPGMA) cluster  analysis revealed that the U. scitaminea isolates could be divided into 2 groups with a coefficient of 0.74. The  first group comprises two isolates collected from the sugarcane cultivar F134, while the remaining 33 isolates were clustered into the second group. The second group was further divided into two subgroups with most of  the isolates from Guangdong Province which clustered in the same subgroup, and all the isolates from Guangxi  and Yunnan Provinces were clustered in another subgroup. Given that the member of the second group could  infect the cultivar N:Co376, which is immune to the races 1 and 2, our results suggest that majority of U.  scitaminea in sugarcane-producing regions of Southern China may belong to or genetically similar to race 3.Key words: Ustilago scitaminea, sugarcane, inter-simple sequence repeat (ISSR), random amplified  polymorphic deoxyribonucleic acid (DNA) (RAPD), genetic diversity